Your Intended Message

Build Innovation Teams That Thrive in Ambiguity Human Ingenuity: Clever, Inventive and Fearless Thinking Episode 271 (Ken is based in the Greater Toronto Area) In this conversation we explore… why innovation often stalls in organizations the difference between innovation, entrepreneurship, and ingenuity how to measure and manage openness to ambiguity why diversity of thought and background is essential for innovation how leadership roles should rotate during the innovation cycle why bias is the greatest barrier to new thinking the role of students and external control groups in innovation the difference between simple, complex, and wicked challenges why human ingenuity requires clever, inventive, and fearless thinking how the 90% Rule honors the past while pushing toward the future ----- About our guest, Ken Tencer: Ken is a long time entrepreneur, author and global speaker. He is completing a doctorate in human ingenuity - clever, inventive an fearless thinking in the faces of wicked challenges (incomplete information, ambiguity, and uncertainty) Ken works with organizations to help them identify and resolve their wicked challenges, (strategy, team development and tactics). Learn more and contact him at: https://sayhitothefuture.ca/ ----- Key Learning Points Innovation requires three dimensions: innovation (process), entrepreneurship (team), and ingenuity (thinking). Ambiguity is a core skill: successful innovation teams must measure and embrace tolerance for ambiguity. Diversity fuels innovation: variety in backgrounds, perspectives, and disciplines prevents groupthink. Leadership should rotate: the right leader shifts depending on the stage of the innovation cycle. Bias is the biggest barrier: more than money or time, it blocks new thinking. External voices help: student or alumni “control groups” bring fresh, unbiased perspectives. Understand the three challenge types: simple, complex, and wicked — each requires different approaches. Human ingenuity demands fearlessness: decisions must be made even without certainty. The 90% Rule: honor the past while pushing forward to the next 10%. Future readiness means “saying hi to the future”: embracing macro trends, empathy, and new thinking tools. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills

High-Stakes Communication: Lessons for Leaders From Crisis to Product Launch: Mastering High-Stakes Messaging Episode 270 (Angela is based in Massachusetts) In this conversation we explore… why every business needs a crisis communication plan how to identify vulnerabilities and prepare for unexpected risks why proactive preparation is a positive mindset how to communicate with honesty, transparency, and values why “no comment” often damages credibility how high-stakes opportunities like product launches mirror crises the importance of aligning launches with brand and values authentic ways to show gratitude to your “stunt team” how stories help explain, justify, and inspire in high-stakes situations why customer service and communication plans drive launch success ----- About our guest: Angela Betancourt: Angela is a strategic communications expert with over 20 years of experience across five continents helping business, nonprofits, political leaders and startups clarify and amplify their messages - especially when the stakes are high. As founder of Betancourt Group she works with purpose-driven organizations that are tackling today's urgent issues. Learn more about Angela and her services at: https://groupbetancourt.com/ ----- Key Learning Points prepare a crisis communication plan before you need it understand your organization’s unique risks and vulnerabilities proactive preparation is positive thinking, not negative avoid “no comment” and lean into honesty and transparency high-stakes opportunities require the same planning as crises align product launches with your brand and values celebrate wins and show authentic gratitude to your “stunt team” storytelling makes complex or high-stakes messages relatable origin stories and narratives reinforce purpose and intention communication plans must include both strategy and customer service ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills

Cold Calling in 2025: Strategies That Still Work Combining Emotional Intelligence with Artificial Intelligence Episode 269 (Ashely is based in Indianapolis, Indiana) In this conversation we explore: how AI can serve as a no-cost, personalized sales coach why combining emotional intelligence with artificial intelligence strengthens selling skills the importance of reviewing your own sales calls to identify scarcity language and missed questions how to match your outreach method to the customer’s preferred communication style why cold calling still works when it’s targeted and respectful the fastest way to build trust in the first 30 seconds of a call how to sustain energy and focus during repetitive outreach the strengths introverts and extroverts each bring to sales ways to confidently discuss money by knowing your value why mindset, abundance, and intent matter more than scripts or tools ----- About our guest, Ashely Beck Cuellar: Ashely worked for 17 years selling to car dealers. She believes that natural curiosity is one of the greatest strengths any seller can have. Learn more about Ashley and the sales workshops at https://salessparkcoaching.com/ The next 6-month sales coaching programs launches in Oct 2025. ----- Key Learning Points AI can be a personal sales coach Analyze your conversations for missed opportunities Match your communication channel to the client’s preference Cold calling is still effective when done thoughtfully Build trust quickly with honesty Energy and resilience are critical in high-volume outreach Introverts and extroverts bring different strengths to sales Confidently discuss pricing by knowing your value Clients often need guidance to make the best decision Mindset shapes sales performance more than tools ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills

Stop Your Brain from Sabotaging Your Happiness and Success Mind Shifting for Leaders: Building Teams That Solve Complex Problems Episode 268 (Mitch is based in New York State) In This Conversation We Explore… how cultural values shape communication and decision-making the hidden “lies” that societies accept and how they influence relationships why the survival brain reacts faster than the resourceful brain what “Part X” is and how it sabotages growth the difference between simple, complicated, and complex problems how to build resilience by experimenting instead of seeking one perfect answer why collaboration depends on flexibility in conflict resolution the four strategies to move from survival mode to resourceful mode the five powers of the resourceful mind and how to use them Mitch’s mission to teach 5 million people resourcefulness, resilience, and collaboration ----- About our Guest, Mitchell Weisburgh: Mitchell is creator of the Mind Shifting Method, a practical brain-based system built from neuroscience, cognitive psychology, and leadership strategy. He helps entrepreneurs, executives, and coaches rewire their internal operating systems — so they can lead, decide, and scale without burning out. Learn more about Mind Shifting and how Mitch can help you and your team at: https://www.mindshiftingwithmitch.com/ https://mindshiftingwithmitch.blog/ ----- Key Learning Points Cultural norms shape communication—including acceptable “lies” people tell. The brain’s survival mode reacts instantly and often overrides resourceful thinking. Part X—the inner critic—tries to keep us “safe” by discouraging change. Resourcefulness comes from tapping into the creative, empathetic, and executive functions of the brain. Resilience is about navigating uncertainty, not finding one “right” answer. Collaboration requires understanding conflict styles and using flexibility, not force. Recognizing when you’re in survival mode is the first step to shifting your mindset. Positive self-talk works best when it’s curious and open-ended, not cheerleader-style. Distraction and trusted allies can help you reset from emotional overload. The five powers of the resourceful mind—empathy, exploration, innovation, navigate, and focused action—help guide better decisions. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills

Secret to Memorable Presentations Be Funny without Offending: Self-Deprecating Humor Episode 267 (Danny is based in Denver, Colorado) In this conversation with Danny Brassel we explore: how to instantly connect with your audience using relatability, authority, and purpose why storytelling beats bullet points for memorability and emotional connection how to mine everyday experiences for meaningful stories that support your message why self-deprecating humor is the safest and most effective form of humor in today’s culture how sharing personal failures builds stronger trust and audience rapport than bragging how business leaders can use storytelling to boost team morale and alignment why sad stories must have a hopeful ending to avoid emotional manipulation how to balance facts and feelings to reach both logical and emotional audience members the importance of a single clear call to action at the end of your presentation how to structure your talk using the 5C framework: Clarity, Connect, Content, Call to Action, and Close ----- About our guest, Danny Brassel: A speaker, trainer and coach known as “Jim Carrey with a Ph.D.,” Dr. Danny Brassell (www.DannyBrassell.com) has spoken to over 3,500 audiences worldwide. He has authored 18 books, including Leadership Begins with Motivation and Misfits and Crackpots. The co-founder of The WellCrafted Story Workshop™, Danny helps entrepreneurs, individuals and organizations leverage speaking on stages as a client lead-source that converts. Get your free copy of the Storytelling Blueprint https://wellcraftedstoryworkshop.com/blueprint ----- 💡 Key Learning Points Open strong with R.A.P. – Build connection in the first five minutes by being Relatable, demonstrating Authority, and declaring your Purpose. Stories beat slides. – People remember stories, not bullet points. Use storytelling to make your message stick and drive action. You already have great stories. – Everyday experiences—even small, silly, or embarrassing ones—can become powerful presentation tools when reframed with purpose. Self-deprecating humor is the safest humor. – When you laugh at yourself, you make the audience comfortable, avoid offending anyone, and build trust. Your failures build credibility. – Audiences connect more with your struggles than your successes. Vulnerability creates relatability. Sad stories need hopeful endings. – A story without a resolution leaves the audience emotionally stuck. If you use a heavy story, resolve it with a positive outcome. Be helpful, not just impressive. – Demonstrating usefulness—even with small tips—builds goodwill and long-term trust. One clear call to action is essential. – Don’t overwhelm your audience with options. Give them a single, clear next step. Appeal to both logic and emotion. – Speak to the “Joe Fridays” (fact-driven) and “Julia Roberts” (feeling-driven) in your audience for maximum engagement. Training must be ongoing. – A one-day workshop isn’t enough. Repetition and coaching are necessary to truly master effective communication. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with...

Fix What's Broken with Traditional Networking Replace Referrals with Introductions to Build Your Business Episode 266 (Donnie is based in Texas) In this conversation with Donnie Boivin we explore: why the traditional rules of networking fail in the B2B space how to eliminate the pitch and still make meaningful connections how to use LinkedIn QR codes instead of business cards what it means to rank your network and why it matters how to earn a trusted spot on someone’s “starting lineup” the power of introductions vs. referrals how to use targeted questions to unlock valuable connections what types of professionals are best suited as referral partners how to use a simple five-word intro to start real conversations the mindset shift from “get a client” to “be a connector” ----- About our guest, Donnie Boivin: Donnie started his company at age 40 and was selected for the 40 under 40 list. He is founder of Success Champion Networking, an online community for serious networkers. https://successchampionnetworking.com/ He is producer of the Bad Ass Business Summit https://badassbusinesssummit.com/ ----- Key Lessons from this conversation: Traditional networking is broken: Most networking advice is based on transactional sales models that don’t apply to modern B2B relationships. Ditch the business cards and 30-second pitch: These old-school tools no longer serve professionals focused on building real business relationships. Use technology to connect smartly: Tools like LinkedIn QR codes help maintain control of your contacts and avoid spam. Your goal isn’t clients—it’s introductions: Real success comes from building relationships with synergistic partners who already sell to your ideal clients. Rank your network strategically: Donnie’s 4-tier system helps you identify who’s worth nurturing and who’s just noise. Earn your spot on the ‘starting lineup’: Become the go-to person for strategic partners by opening doors for them first. Ask better questions at events: Questions like “How did you get into what you do?” lead to meaningful conversations. Be specific when describing your ideal partner: Help others help you by clearly identifying who you want to meet and why. Make introductions, not referrals: Introductions are easier, lower-pressure, and can generate more opportunities in the long run. Network for synergy, not sales: The most powerful connections come from mutual support between professionals with shared clientele but no competition. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills

Stop Hiding Your Flaws—Use Them to Lead One-Eyed Wisdom: Using Your Flaws to Connect with Others Episode 265 (Diana is based in Florida) In this conversation with Diana Fritz we explore: how Diana uses her literal blind spot to teach about communication blind spots why vulnerability builds stronger connections in leadership and teams how DISC profiles reveal communication styles and hidden friction strategies to adjust your communication style by reading body language and tone how reflection and journaling help leaders reframe adversity and recharge the difference between being people-focused vs task-focused in communication how Diana’s cancer journey helped her discover her purpose, not her limit ways to help team members feel seen, heard, and supported—beyond the task how to coach others to discover their own blind spots through guided questions why it’s better to be refined by challenges than defined by them ----- About our guest, Diana Fritz: Diana is author of "Uniquely Imperfect, Uniquely Qualified" which can can find on Amazon and where fine books are sold. Diana lost her left eye to cancer and leverages her difference to emphasize how to reveal and use our flaws to connect with others and lead authentically. To learn more and arrange Coaching or Team Workshops - Navigating Adversity with DISC Communication & Teamwork - Connect with Diana on or her https://www.linkedin.com/in/diana-fritz-b032064/ website at www.grituiuq.com ----- Key Lessons from this conversation: transparency builds trust and invites others to open up everyone has communication blind spots—some are visible, others hidden leaders grow when they admit their weaknesses and build systems to support them DISC profiles help teams understand personality-driven behavior differences vulnerability and authenticity are tools for influence, not weaknesses reading body language and listening are key to adapting communication daily reflection helps leaders grow from challenges, not just survive them communication is not one-size-fits-all—it must be customized to the listener your physical or emotional scars can become powerful conversation starters reframing adversity can turn pain into purpose and fuel growth ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills

How to Create Psychological Safety in Your Team From Ego to Empathy: Reframing Executive Presence Episode 264 (Richard is based in South Africa) In this conversation with Richard Reid we explore: the true meaning of charisma and why it’s more about how others feel than how you appear the role of psychological safety in building trust, influence, and innovation why self-awareness is the foundation of authentic leadership how emotional leakage can sabotage your message and your team culture strategies to reset your internal state between meetings for greater presence how leaders can communicate calm during crises through deliberate body language and speech the power of micro-habits to improve energy, confidence, and communication how reflection and journaling enhance resilience and leadership effectiveness practical routines to prevent burnout and show up as your best self how leaders can foster a growth mindset and create space for others to shine ----- About our guest, Richard Reid: Richard is the author of "Charisma Unlocked: The Science and Strategy to Captivate, Influence and Succeed in Business". He was Chief People Officer at a global law firm. He is from the UK and now lives in South Africa. Learn more about his Masterclasses and coaching at https://richard-reid.com/live-events/charisma-workshops/ ----- Key lessons from this conversation: Charisma is about how others feel, not how impressive you appear. Psychological safety is central to charisma and effective leadership. Charisma starts with self-awareness and managing your internal world. Reflective routines enhance emotional regulation and presence. Effective communication means seeing others as individuals, not objects. In a crisis, calm leadership is conveyed through body language and vocal control. Leaders need to be intentional with their energy and meeting schedules. Small micro-habits, like breathing or posture resets, have a big impact. True charisma is sustainable and rooted in authenticity, not performance. Teams thrive when members feel safe to express themselves and fail forward. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills

Help Your Audience Listen Better Why Curiosity Is the Key to Connection and Leadership Episode 263 (Meaghan is based in Chicago) In this conversation with Meaghan Benjamin we explore: The difference between credibility and rapport — and why both matter in leadership. How communication habits are formed and the importance of adapting them. What it means to practice agile communication in today’s digital world. How curiosity fosters connection, learning, and innovation. Why tone, gestures, and delivery shape how others receive your message. How to use the Know–Feel–Do framework to craft more persuasive messages. Ways to build fast rapport in emotionally or professionally high-stakes settings. How to help your audience become better listeners by how you speak. The challenge and opportunity of virtual communication for modern professionals. ----- About our guest, Meaghan Kane Benjamin: Meaghan holds a master’s in Speech and Hearing Science and Psychology from THE Ohio State University She’s the CEO and Co-Founder of Studio Reinvent, where she co-developed the Agile Communication™ methodology which brings science of communication and the art of showing up to transform how leaders connect, influence, and inspire. You can learn more about her program at https://www.studioreinvent.com/ ----- Key Lessons from this conversation: Credibility vs Rapport Rapport creates emotional connection; credibility is built by consistent follow-through. Communication as Habit + Adaptability Effective communication adapts to the context and people involved. Agile Communication Framework A methodology based on science, systems thinking, and storytelling. The Power of Curiosity Authentic curiosity drives rapport, empathy, and innovation. Tone Is More Than Words Tone, gestures, and expression shape how your message is received. The Know-Feel-Do Framework Define what you want the audience to know, feel, and do. Let the "feel" and "do" guide your messaging. Build Rapport Fast in High-Stakes Moments Especially in healthcare and business pitches, rapport often matters more than content volume. Listening as a Shared Responsibility It's not just about being a better speaker — help others become better listeners too. Four Levels of Listening From small talk (Level 1) to generative collaboration (Level 4). Virtual Communication Challenges With screens reducing non-verbal cues, intentional delivery matters more than ever. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

How to Ask Better Questions Without Saying "Why?" Stakeholder Whispering: Secret to Better Communication Episode 261 (Bill is based in New Mexico) In this conversation with Bill Shander we explore: How to uncover what your stakeholders really need—beyond what they ask for Why your first idea is often just an automated response How to apply the Socratic method to guide people toward their own insight Why asking “why” directly can feel hostile, and what to say instead The power of “chunky segmentation” to clarify vague communication How to balance divergent and convergent questions to get to the truth What aporia means—and why a little confusion leads to breakthrough thinking Why your visuals must reflect meaning, not just style When and how AI can support visual storytelling and insight Why it’s crucial to practice stakeholder whispering on yourself first ----- About our guest, Bill Shander: Bill has been teaching data storytelling and visualization for about 10 years for clients around the world and on on Linkedin Learning. He is the author of "Stakeholder Whispering: Uncover What People Need Before Doing What they Ask" You can find his book here: Stakeholder Whispering ----- Key lessons from this conversation: 1. Most stakeholders don’t know what they really need. Insight: Stakeholder requests are often surface-level assumptions, not true needs. Your job is to dig deeper. 2. Your first idea is usually just an automated response. Insight: Pause before acting. The first idea might be convenient, but often lacks strategic depth. 3. Use Socratic questioning to help people uncover their own truth. Insight: Ask layered questions to lead stakeholders into self-awareness rather than handing them answers. 4. Avoid hostile “why” questions—ask with curiosity instead. Insight: Reframe your language: say “Tell me more about…” instead of “Why did you do that?” 5. Translate ambiguous requests using “chunky segmentation.” Insight: Break vague statements (e.g., “We do masterclasses”) into discrete elements to clarify meaning. 6. Push stakeholders into a state of puzzlement (aporia). Insight: Confusion can be a productive step toward clarity—help stakeholders get there. 7. Visuals are communication tools—not just decoration. Insight: Choose visuals based on the real message, not just what’s easy to draw. 8. AI is a helpful partner, but only if you know your message. Insight: Tools like AI are only effective after you’ve clarified your intent and message. 9. Leaders should hire people who push back. Insight: Order-takers may be efficient, but real innovation comes from collaborators who challenge assumptions. 10. Practice stakeholder whispering on yourself first. Insight: Self-questioning sharpens your ability to lead others through discovery and insight. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

How Video Builds Trust and Your Bottom Line How CEOs can Build Authentic Person Brands that Attract Opportunity Episode 261 (Alan is based in Oakville, Ontario) In this conversation with Alan McClaren we explore: the power of authentic personal branding for CEOs and business leaders how a Brand DNA session transforms fear into clarity and confidence why video is the most scalable and trustworthy communication tool today how personal stories build trust and eliminate competition the mindset shift from curated perfection to authentic communication why executives have a responsibility to share their insights publicly the step-by-step process of personal branding through content strategy how leaders can batch-create video content efficiently the real ROI of personal branding: leads, partnerships, and visibility how to avoid the trap of hiding behind a logo and start showing up online ----- About our guest, Alan McClaren: Alan is a personal branding expert and co-founder of STRATA Originals. He was CEO of marketing agency - InfinityComm. He's a long time member and officer of Young Presidents' Organization, YPO. Learn more about STRATA Originals at: https://strataoriginals.com/ Get your free worksheet to clarify your personal brand: https://strataoriginals.com/elevate-your-brand-1 Connect with Alan on Linkedin https://www.linkedin.com/in/alanmclaren/ ----- Key Lessons from this Conversation with Alan McClaren: Everyone Has a Personal Brand—Most Just Aren’t Leveraging It Brand DNA Is the First Step to Unlocking Personal Clarity Video Is the Most Authentic and Scalable Communication Medium Personal Branding Is About Giving, Not Performing Executives Have a Responsibility to Share Their Wisdom Publicly Your Story Is Your Protection—No One Can Argue With Lived Experience Posting Video Content Builds Trust Before the First Conversation You Can Batch Video to Make It Easier and More Efficient You Don't Need to Be Perfect—You Need to Be You Leaders Who Share Their Perspective Attract More Opportunity ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Instead of Call-to-Action Do this Inside-Out vs. Outside-In Marketing Episode 260 (James is based in California) In this conversation with James Hipkin we explore: The difference between inside-out and outside-in marketing—and why it matters. Why empathy is a marketer’s most powerful asset. How to design a website that confirms, not converts. The fatal flaw in “call to action” and what to say instead. How to create “people like you” pathways for segmented audiences. The power of micro-transactions to build trust and drive decisions. The six elements your homepage must deliver in under six seconds. How to leverage testimonials and trust signals effectively. The real value of SEO: understanding search intent. How AI can build customer avatars and journey maps affordably. Why many marketing efforts fail due to lack of clear strategy and measurement. ----- About out guest, James Hipkin: James has worked in marketing and advertising for over 40 years. His clients included Sprint, Apple, Nestle, Toyota and Wells Fargo online bank. Since 2010 James has helped his client build business with digital marketing. He's the author of "Journey to Success: Digital Marketing for Small Business Owners" You can take arrange for your website audit at sixsecondsorless.com Learn more about his marketing services at https://inn8ly.com/ ----- Key lessons from this conversation with James: 1. Empathy is the Core of Great Marketing Learning Point: Effective marketers must understand their audience’s emotions, struggles, and perspective 2. Marketing Should Be Outside-In, Not Inside-Out Learning Point: Focus on the customer’s needs, not your own accolades. 3. Websites Are for Confirmation, Not Just Conversion Learning Point: A visitor comes to confirm if you understand their problem—not to be sold instantly. 4. Replace 'Call to Action' with 'People Like You Pathways' Learning Point: Invite users into their own journey instead of shouting instructions 5. Design Websites Around Micro-Transactions Learning Point: Every click, visual, and copy element should build trust incrementally. 6. Your Hero Section Must Do Five Things in Six Seconds Learning Point: In 6 seconds or less, your website must confirm identity, state benefit, show credibility, offer clear navigation, and deliver easy-to-consume content. 7. Testimonials and Credibility Should Be Visible Upfront Learning Point: Place a compelling testimonial or credibility bar near the top of the page. 8. SEO is Not Dead — It’s Misunderstood Learning Point: SEO helps you understand search intent more than rank your site. 9. Use AI to Build Customer Avatars and Journey Maps Learning Point: AI can help generate data-driven insights at a fraction of traditional research costs. 10. Measure What You Do — Or You’re Just Guessing Learning Point: Without strategy, planning, and measurement, marketing efforts collapse. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Networking for Introverts: Break the Ice Confidently Transform your Networking Mindset from Sales to Service Episode 259 (Michael is based near Atlanta) In this conversation we explore: How to build trust through active listening. The FORM method to start conversations naturally. How to practice introductions and grow more confident. Why handwritten thank you notes boost your response rates. How to prepare yourself mentally for networking events. How to use your CRM to build real relationships. How to politely redirect a conversation when someone won’t stop talking. How Michael’s military experience shaped his leadership and networking approach. How to empower employees and turn them into networking ambassadors. ----- About our guest Michael A. Forman: Author of the book, Networking Unleashed: Mastering the art of Networking and host of the podcast by the same name. He's a veteran of the US Air Force and served in Desert Storm. Learn more about his book and take his digital course at https://www.michaelaforman.com/ ----- 📌 Key Learning Points Networking is about giving, not just receiving. Michael emphasizes a servant’s heart approach—helping others first without immediate expectations. Active listening builds trust. Listening means not planning your reply but really hearing the other person. Memorable introductions create connection. Practice making introductions personal and genuine—mention something specific about each person. Use the FORM method for conversations. FORM = Family, Occupation, Recreation, Message—it’s a reliable framework to get others talking comfortably. Handwritten thank you notes have huge impact. They significantly increase response rates compared to just an email follow-up. Networking is a skill that requires practice. Confidence and memory improve over time by consistently introducing others and engaging actively. Keep track of contacts and conversations. Use a CRM and note key details from conversations to build real relationships. How you prepare matters. Practice conversation openers in front of a mirror, use compliments to start conversations, and smile—even if it’s a “fake” smile at first! Know when to politely interrupt. If someone won’t stop talking, find a respectful way to redirect or pause the conversation. Military experience shaped Michael’s leadership and networking style. Building trust and respect in the military laid the foundation for his networking skills. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Vocal Confidence: The Hidden Key to Leadership Voice Training Tips for Team Leaders and Executives Episode 258 (Tina is based in Florida) In this conversation we explore… …why voice pitch influences leadership credibility and income. …how vocal qualities like tempo and sonority affect trust. …the cultural biases and perceptions surrounding vocal fry. …how to warm up your voice quickly and effectively before a speech. …why tempo is the #1 indicator of confidence and credibility. …how authors can decide whether to narrate their own audiobook. …the current limitations and ethical concerns of AI-narrated audiobooks. …how singing and vocal exercises can improve vocal performance. …how to be more curious and less judgmental in conversations. …what new leaders should do to gain trust and assess team dynamics. ----- About our guest, Tina Dietz: Tina Dietz has launched two companies which have been disrupting the audiobook and publishing industries. Check them out at https://twinflamesstudios.com/ https://www.alembicpress.com/ You can listen to the monthly expert panels for nonfiction authors and publishing pros https://twinflamesstudios.com/panels/ ----- Key Learning Points Lower Pitch = Higher Trust Deeper voices are culturally associated with leadership and credibility. CEOs with lower voices earned $180,000 more annually on average. Voice Is a Thumbprint of Identity We recognize people more by voice than face in many contexts. Self-perception of our voice often misaligns with how others hear it. Tempo Indicates Confidence Comfortable pacing and controlled breathing signal authority. Speaking too fast or slow undermines credibility. Vocal Fry Carries Cultural Baggage Once linked with lack of credibility, now more accepted. May stem from women lowering voices to be taken seriously. Warm-Ups Improve Vocal Quality Breathing, facial massage, yawning, and tongue twisters can reduce tension and increase sonority. Confidence Can Be Trained Singing, vocal exercises, and throat relaxation build vocal presence. Apps like Vocal Image use AI to measure improvements. Narrating Your Audiobook? It Depends Quality trumps personal voice unless you're skilled and comfortable. 75% of Tina’s clients successfully narrate their own books with guidance. AI Audio Narration Isn’t Ready Yet Quality and rights issues persist with AI narration tools. Human narration still dominates in credibility and listener preference. Curiosity Beats Judgment Openness invites understanding and reduces defensiveness. Phrases like “Tell me more” and “Let’s explore that” build connection. New Leaders Should Lead with Listening Assess team culture before imposing change. Start with questions, not assumptions. ---- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

How to Create a Sense of Belonging at Work Retain Talent and Boost Innovation with Cross-Generational Mentoring Episode 257 (Summer is based in Washington DC) In this conversation we explore… Why traditional mentorship models are no longer effective in today’s multigenerational workforce How a horizontal mentorship model fosters mutual respect and learning The psychological need for belonging and how it fuels engagement at work How ego can sabotage collaboration, communication, and innovation How Core Mentorship Solutions creates inclusive mentorship systems Why generational stereotypes hinder productivity and retention How to identify whether your organization needs a new mentorship approach The critical role of intentional onboarding and communication How cross-generational dialogue drives creativity and innovation The power of message delivery—how tone, timing, and framing affect outcomes ----- About our guest, Summer Watson: Summer Watson is the owner of KORE Women, which supports companies to develop thriving cross-generational leadership and mentorship programs fostering healthy and sustainable communities. KORE stands for Kinetically connect, Organically learn from one another, Reshape lives through diverse interaction, Empower one another to promote change, Learn more about Summer Watson and KORE at https://www.korewomen.com ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Stop Outsourcing Culture to HR From Toxic to Terrific: Small moments create big shifts Episode 256 (Mike is based in Canmore, Alberta) ---- In this conversation we explore: The difference between workplace culture and humor—and how humor supports culture. Why culture is a company’s number one competitive advantage. The visible and invisible signs of strong or weak workplace culture. The impact of leadership on shaping and sustaining culture. Why every employee contributes to culture—not just HR or leadership. How intentional values and small behaviors shape long-term culture. The difference between healthy and toxic conflict at work. Simple, practical ways to assess and improve workplace culture. How humor, rituals, and fun foster psychological safety and team connection. The concept of an "umbrella value" and its influence on decision-making. ----- About our guest, Michael Kerr: Mike is the author of 9 books, including, The Jerk-Free Workplace, The Humor Advantage and Small Moments, Big Outcomes: How Leaders Create Cultures That Fuel Extraordinary Results. Learn more about Mike Kerr, his services and books at https://mikekerr.com/ ----- Key Learning Points from the Interview Culture is a Competitive Advantage Culture impacts productivity, retention, customer loyalty, and overall performance more than strategy alone. Mojo Matters Mojo is the vibe or energy of a workplace—it can be felt and should be maintained intentionally. Humor Fuels Culture Humor isn’t fluff; it builds psychological safety, encourages engagement, and reduces burnout. Leadership Sets the Tone Leaders act as culture conductors. Their words, mood, and mindset ripple through teams. Everyone Owns Culture Culture isn’t HR’s job alone. Every employee contributes to culture in every interaction. Small Moments Have Big Outcomes A culture is shaped more by consistent small gestures than by grand slogans or posters. Define and Live Your Values Real values are reflected in daily decisions, not corporate posters. Misaligned values create cynicism. Conflict is Inevitable—Make It Constructive Healthy cultures allow disagreement without blame or fear. Psychological safety matters. Assess Culture With Gut Checks and Simple Questions Ask: Would you recommend this workplace to a friend? What’s one thing you’d change? Culture Attracts Talent Great cultures draw top talent. But to win them, you must showcase culture honestly and creatively. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Podcasting vs. Radio: Carl Richards Explains the Big Shift The Secrets to Sound Bites: Make Your Message Memorable Episode 255 (Carl is based in Gananoque, Ontario) ----- In this conversation, we explore: The evolution from radio to podcasting—what changed, what remained. The core differences between scheduled radio and on-demand podcasting. Why defining your podcast’s purpose is the most important first step. The myth of instant podcast success and what to expect as a beginner. Why your podcast will (and should) evolve over time. How to handle tough or off-topic interview questions with grace. What makes a podcast guest truly engaging and memorable. The secret to crafting effective sound bites for reels and audiograms. Lessons learned from 25 years in broadcasting—and how they apply today. Why podcasting is the new “book tour” for subject-matter experts. ----- About our guest, Carl Richards: Carl has spent more that 25 years behind the microphone, on radio and on stage, entertaining and influencings audiences worldwide. He's a 3 time bestselling author, International Speaker, TEDx speaker, emcee and podcast host. He's the founder and CEO of Podcast Solutions Made Simple. Want help to launch and polish your podcast? Visit PodcastSolutionsMadeSimple.com ----- Key Learning Points Podcasting is on-demand, radio is scheduled The flexibility of podcasting suits today’s consumer behavior better than traditional radio. Start your podcast with clarity of purpose Many beginners skip this—understanding the "why" of your show is foundational. It’s okay—and smart—to evolve your podcast Goals can shift, formats can change, and that’s part of the process. Your first 10 episodes will probably suck—and that’s normal Skill and confidence develop over time with practice. There are no rules in podcasting—but there are smart suggestions Format, length, and style are flexible. The key is knowing your audience and message. Deflecting tough or irrelevant questions is a skill You can stay assertive without being aggressive when you don’t have the answer. Preparation is key—know your host and their style Doing homework helps avoid surprises and builds trust. Sound bites need human judgment Algorithms can’t always pick the best clips. Listen and choose what resonates. Credibility comes from consistency and authenticity Be yourself, be present, and bring your best self to the mic. Podcasting helps subject-matter experts elevate their brand In today’s world, a podcast may be more relevant than writing a book. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Accounting Myths That Sink Small Businesses How to Forecast Cash Flow and Stop Guessing Episode 254 (David is based in Salt Lake City, Utah) ----- In this conversation we explore… Why traditional accounting fails to protect small businesses. How cash flow differs from accounting and why it matters more. The danger of relying on profit and loss statements alone. How to recognize early warning signs of cash trouble. Why even profitable companies run out of money. The mindset shift needed to forecast financial stability. The power of the 13-week cash flow model. How to calculate and build sufficient cash reserves. The role of risk in financial planning and survival. How strategic timing of payments protects your cash. ----- About our guest David Safeer: David has done business in over 40 countries. He restructured a Fortune 100 company from years of losses to profitability in one year. He is known as the Unconventional Cash Flow Guy. Improve your cash flow with a free copy of his ebook, "24 Profit Strategies for Business Success" at http://cic60.com/ ---- Key Learning Points Accounting ≠ Cash Flow: Accounting reports don’t reflect the cash available. Cash Flow Conversations Are Rare but Critical: Business owners often focus on revenue/expenses and overlook cash movement. Symptoms vs. Root Causes: Issues like payroll trouble often stem from deeper systems or margin problems. The P&L Illusion: A profit on paper doesn’t mean there’s cash in the bank. Modeling Is a Lifesaver: The 13-week cash flow model helps foresee challenges. Mental Game of Money: Cash flow stress impacts decision-making and sleep. Cash Reserves Save Businesses: A few weeks of reserves can prevent shutdown. Cash Flow Needs Monitoring: Weekly modeling can prevent surprises. Accountants Aren’t Always Experts in Cash: Many don’t understand or prioritize it. Liquidity from Hidden Assets: Inventory and unused assets can become emergency cash. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Executive Branding: It's More than a Logo Build Your Leadership Brand from the Inside Out Episode 253 (Lesley is based in Monterey, California) ---- In this conversation, we explore… …why executive branding goes far beyond personal image or a logo. …how to define what you want to be known for—and why that matters. …why an integrated branding approach across a team amplifies leadership impact. …the internal journey of discovering your authentic self as a leader. …how mindset shifts influence executive presence and performance. …strategies for embracing positive feedback and building inner confidence. …how reframing “weaknesses” as overplayed strengths can reshape self-perception. …how to align your personal brand with corporate values without losing authenticity. …the importance of curiosity, clarity, and critical questioning in communication. …how to establish your leadership brand when stepping into a new role. ----- About our guest Lesley Everett: Lesley is an Executive Branding Specialist. She is the author of three books. She was president of the Global Speakers Federation in 2014. She is the first female speaker to be awarded the UK Speaker Hall of Fame. She has appeared on TV as a guest and host on BBC News, Sky News, CNBC, Fox News and Bloomberg. Learn more about Lesley and her programs at https://lesleyeverett.com/ ----- Key Learning Points Integrated executive branding includes both the individual and their team for meaningful impact. Personal branding is not about a logo, but about what you’re known for and how people describe you. Executive presence must be built on authenticity, visibility, and clarity—not surface polish. Many leaders lack awareness of their true identity and core strengths, often due to imposter syndrome. Mindset change drives behavior and action—but starts with understanding one's purpose. Leaders should learn to accept and internalize positive feedback instead of dismissing it. So-called “weaknesses” are often overplayed strengths—a reframing that boosts confidence. Leaders must be able to sum up their brand in a few authentic, outcome-focused words. The personal and corporate brand can coexist—alignment comes from interpreting company values personally. Sustainable growth requires continuous reflection and action—branding is an evolving journey. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

The Emotional Secret to Better Sales Conversations Why Raising Your Prices Could Be the Fastest Way to Grow Your Business Episode 252 (Robin is based in the UK) ----- In this conversation, we explore: Why so many business owners undercharge—and how to fix it How fear of rejection limits pricing and profitability The fastest path to growing your business (hint: it’s not more marketing) What it really means to sell results instead of services How to confidently handle pricing conversations The emotional dynamics of selling and buying Why shouting into the void (aka social media) doesn’t work The five stages of market awareness every buyer goes through How to identify client pain points and use them in messaging How to build a business model that’s both sustainable and scalable ----- About our guest, Robin Waite: Robin is founder of Fearless Business and author of "Take Your Shot" a guide to grow your business, attract more clients ad make more money. He has surfed 12 foot waves in Morocco and ridden his bicycle downhill at 52.5 mph. You can get your free hard copy of his book at https://www.fearless.biz/tys ----- Key Learning Points Raising prices is often the fastest path to growth Most businesses undercharge and oversell features instead of outcomes Emotional resonance is essential in sales conversations Fear of rejection holds back price increases Sales and pricing confidence grows through practice Prospects go through five stages of awareness – don’t rush the sale Your messaging should speak more about the client than yourself Identify and speak to client pain points clearly Marketing is more effective when it follows structure, not desperation It’s crucial to communicate the ROI in client terms – money, time, or fulfillment ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more. Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success. Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/